Every day it’s different. I could be writing for any number of industries, like transportation, trucking, national parks, marinas, federal or state agencies, universities, luxury products and destinations, travel and tourism, chemicals or textiles, software, technology, internet service providers, distribution, franchised businesses, heavy equipment manufacturers, alcoholic beverages, restaurants, healthcare systems, legal, retail, consumer packaged goods, grocery and convenience stores, insurance, banking and more. Whew. Some topics are more fun than others, obviously, but engaging with and learning about the variety of subjects I get to cover is one of my favorite aspects of professional writing.
Agency-based digital content writing as I have experienced it requires constant creativity and adaptability. Especially in my current role as Senior Content Writer/Strategist, a writing assignment could be anything. Sometimes it’s highly technical and requires thousands of words. Sometimes it’s cheeky and just needs a handful of them. Sometimes it requires extensive interviews, travel and in-depth research, and other times it’s written off-the-cuff for a short deadline. Often, however, it’s somewhere in between. Either way, I facilitate communication.
Most of the time, I’m writing web content, but on occasion I author scripts for short films, podcasts or AI conversations, or weigh in with copy and/or strategy for interactive technology like Alexa skills, chatbots, games, apps or VR environments. I’ve also worked as a college-level Writing Instructor, a Technical Writer and a Content Strategy Manager, but I’m comfortable being called a Copywriter, Digital Copywriter, Product Writer or Product Copywriter. The difference between content and copy is often merely a question of length, and l enjoy working on in-depth, technical, lengthier projects, but shorter ones are fun too.
Flashy new titles keep cycling through this profession, like Content Designer, Experience Writer, User Experience Writer or UX Writer. I’ll answer to all of these, as they all reflect facets of what I do, and the digital design team I contribute to is always striving for optimal user experience, but I still think “Professional Writer” or even just “Writer” still covers it all pretty well. Whatever I’m writing, I strive for versatility, accuracy and effectiveness, reveling in the challenge of finding the right words for the job. Here’s a collection of some of my work. Thanks for stopping by!