After five years as a technical writer for a state-contracted healthcare nonprofit, I needed a creative change and took a detour, writing for an environmental technology startup and app developer, where I collaborated with the marketing director on a complete rebranding and web-presence overhaul. Writing for the web there led me to the digital design/UX department of an award-winning creative agency, where I write content for multiple industries, products, services and platforms.
As a professional writer, I consider versatility essential to my work and enjoy creating a wide variety of digital content. As in any relationship, nothing is more important than effective communication, and for me, it’s all about the words. Absorbing, adapting and translating complex, layered and technical information into easily understood text for a variety of audiences is something I enjoy, but I relish the challenge of creating and assembling the right words for every project and client.
As I see it, no matter the scope, every writing-for-hire project hinges on audience, purpose, length and deadline. All four aren’t always defined up-front, but skilled writers adapt accordingly. Of course one can augment these essentials with research, data, analytics, keywords, SME interviews, SEO and plenty of other shiny ingredients, but if you ask me, the best professional writing begins and ends with identifying and adhering to these four basic tenets.