CAREER

I’ve worked as a full-time professional writer/editor since 2010. I’ve always enjoyed both technical and creative writing and editing, but after five years as a technical writer for a state-contracted healthcare nonprofit, I craved more creativity, so I took a detour into marketing for a startup environmental-technology B2B SaaS developer. While there, I collaborated with the marketing director on a complete rebranding and web-presence overhaul to boost conversion rates and sales, writing everything from web content, blogs and social media to white papers, case studies, brochures and CEO thought leadership.

In 2016, I joined the Creative Digital Design & UX department of an award-winning, full-service, independent advertising agency with a global scope, where I helped launch a new Freightliner truck for Daimler and for most of the following seven years, wrote and edited a huge variety of web content and copy for multiple industries, products, services, platforms, destinations, nonprofits, universities, federal agencies, national parks and more. I was often the go-to guy for writing and editing whatever was considered technical and/or lengthy content, but I also had lots of opportunities to try my hand at writing brief and clever copy too, which was fun.

In 2023, I took on a new role as a Science Writer at Oak Ridge National Laboratory, where there’s so much going on and plenty to learn. As one of the world’s premiere research and development laboratories for science and technology (and this country’s largest), ORNL is an endlessly fascinating workplace.

This partial list below includes ad agency clients for whom I contributed writing, editing, and/or strategic input between 2016 and 2022:

AUTOMOTIVE: Daimler, Detroit, Freightliner, RealTruck, Alliance Truck Parts, SelecTrucks, Thomas Built Buses, Big Tex Trailers/Sno-Way Snowplows, SeaRay, Maaco/Meineke

BANKING/FINANCE/INSURANCE/LEGAL: Truist, Home Federal, ENT Credit Union, First Farmers, Education Loan Finance, Farm Bureau, Protective, Markel, Joe Baker Law

BEER/WINE/SPIRITS/LUXURY: Yee-Haw, Warsteiner, Highland Manor, Josh Cellars, WindRacer, Paddy’s Irish Whiskey, Sazerac, Ekornes/Stressless (luxury furniture), LeMond Bikes

CPG/FOODSERVICE/RETAIL/GROCERY: Coca-Cola, Dole, Bush’s, Krusteaz, MoonPie, Lodge, Steak-umm, Uncle Ray’s, Capital Grille, Darden, Krystal, Shoney’s, Wal-Mart, Food City, Weigel’s, FiestaMart, Wills Group, Sam’s Club, Pilot Flying J, H.T. Hackney, National Retail Federation

DESTINATIONS/HOMEOWNER SERVICES: Manhattan Project National Historical Park, Gatlinburg, Tellico Village, Shannondale, Suntex Marinas, BMS CAT, Cinch Home Services, ServiceMaster

EDUCATION: University of Tennessee Center for Industrial Services, UTK Athletics, Rasmussen University, South College, Laurel Springs School

FEDERAL AGENCIES/ASSOCIATIONS/NONPROFITS: NASA, NHTSA, TVA, DOE, National Parks Service, Carteret Catch, US Travel Association; UN World Food Program, Knoxville Area Urban League of Young Professionals

HEALTHCARE/WELLNESS/LIFESTYLE: Atrium Health/Carolinas Healthcare, BioLife/Takeda, CHI St. Joseph Health, Mercy Health, Farm Bureau Health Plans, Quest Diagnostics, UT Medical Center, Orange Theory Fitness, Wellcore, Sun Tan City, Heart + Paw, ShareLife, Glanbia (nutrition)

TECHNOLOGY: Lyft (SaaS), ZorroSign (SaaS), ORKLA/BeeTIDY (SaaS), Hargray (ISP), Eastman (chemical), Rachio (smart sprinklers), Invisible Fence