MY CAREER, AT A GLANCE:
2023-PRESENT: Science Writer in RESEARCH & DEVELOPMENT
2016-2022: Senior Writer/Technical & Creative in ADVERTISING
2015: Content Strategy Manager in B2B SOFTWARE MARKETING
2010-2015: Technical Writer in HEALTHCARE
Professional References:
I think I’m a pretty good guy to work with, but don’t just take my word for it. Check out my REFERENCES & RECOMMENDATIONS.
Partial Ad-INDUSTRY Client LIST:
AUTOMOTIVE: Daimler, Detroit, Freightliner, RealTruck, Alliance Truck Parts, SelecTrucks, Thomas Built Buses, Big Tex Trailers/Sno-Way Snowplows, SeaRay, Maaco/Meineke
BANKING/FINANCE/INSURANCE/LEGAL: Truist, Home Federal, ENT Credit Union, First Farmers, Education Loan Finance, Farm Bureau, Protective, Markel, Joe Baker Law
BEER/WINE/SPIRITS/LUXURY: Yee-Haw, Warsteiner, Highland Manor, Josh Cellars, WindRacer, Paddy’s Irish Whiskey, Sazerac, Ekornes/Stressless (Norwegian luxury furniture), LeMond Bikes
CPG/FOODSERVICE/RETAIL/GROCERY: Coca-Cola, Dole, Bush’s, Krusteaz, MoonPie, Lodge, Steak-umm, Uncle Ray’s, Capital Grille, Darden, Krystal, Shoney’s, Wal-Mart, Food City, Weigel’s, FiestaMart, Wills Group, Sam’s Club, Pilot Flying J, H.T. Hackney, National Retail Federation
DESTINATIONS/HOMEOWNER SERVICES: Manhattan Project National Historical Park, Gatlinburg, Tellico Village, Shannondale, Suntex Marinas, BMS CAT, Cinch Home Services, ServiceMaster
EDUCATION: University of Tennessee Center for Industrial Services, UTK Athletics, Rasmussen University, South College, Laurel Springs School
FEDERAL AGENCIES/ASSOCIATIONS/NONPROFITS: NASA, NHTSA, TVA, DOE, National Parks Service, Carteret Catch, US Travel Association; UN World Food Program, Knoxville Area Urban League of Young Professionals
HEALTHCARE/WELLNESS/LIFESTYLE: Atrium Health/Carolinas Healthcare, BioLife/Takeda, CHI St. Joseph Health, Mercy Health, Farm Bureau Health Plans, Quest Diagnostics, UT Medical Center, Orange Theory Fitness, Wellcore, Sun Tan City, Heart + Paw, ShareLife, Glanbia (nutrition)
TECHNOLOGY: Lyft (SaaS), ZorroSign (SaaS), ORKLA/BeeTIDY (SaaS), Hargray (ISP), Eastman (chemical), Rachio (smart sprinklers), Invisible Fence
PARTIAL AD-INDUSTRY AWARD LIST:
CLIO Award: MoonPie MoonMate, April 2021, Tombras: A CLIO audio-product-and-service category bronze winner for 2020, MoonPie MoonMate is an Alexa skill designed to pal around with people stuck indoors during the pandemic. I made a small background contribution to the effort, working on some of the landing-page copy for the AI that powered this artificially intelligent, "hilarious companion," which turned out to be pretty popular.
ADDY Award: (BEST IN SHOW) YEEHAWBREWING.com, American Advertising Federation, February 2019, Tombras: For Yee-Haw Brewing, Tombras created an all-new website, and I served as the primary content writer. Sales increased by 51%.
ADDY Award: BUSHBEANSNACKS.com, American Advertising Federation, February 2019, Tombras: For Bush’s Beans, Tombras created a new website for Bush's new line of bean-based chips, dips and snacks. I contributed most of the content for the new site.
ADDY Award: CIS.TENNESSEE.edu, American Advertising Federation, February 2019, Tombras: For the UTK’s Center for Industrial Services (UTCIS), a public-service institute designed to serve local businesses and government, Tombras created an entirely new website. I was the content writer.
ADDY Award: MANHATTANPROJECTNATIONALPARK.com, American Advertising Federation, February 2019, Tombras: For the Manhattan Project National Park, Tombras built an all-new site. I served as the content writer.
ADDY Award: PADDYWHISKEY.com, American Advertising Federation, February 2019, Tombras: For Paddy's Irish Whiskey, Tombras completed a full site overhaul, including multiple video shoots. I served as the primary content writer and helped produce several videos and shoots for the new site.
ADDY Award: SELECTRUCKS.com, American Advertising Federation, February 2019, Tombras: For SelecTrucks, one of North America’s largest used semi-truck retailers, Tombras teams completed a full site overhaul, and I contributed a huge amount of content writing.
ADDY Award: TOMBRAS.com, American Advertising Federation, February 2019, Tombras: For the updated redesign of our own website, Tombras was recognized with an award. I made some minimal content contributions.
ADDY Award: UNCLERAYS.com, American Advertising Federation, February 2019, Tombras: For Uncle Rays, an independent potato-chip brand based in Detroit since 1965, Tombras completely overhauled the site, and I served as the content writer.
ADDY Award (BEST IN SHOW): NHTSA.gov/lastcall, American Advertising Federation, March 2018, Tombras: For the National Highway Traffic Safety Administration (NHTSA), Tombras created LAST CALL 360, an interactive, online VR experience aimed at reducing drunk driving. I contributed strategic input.
ADDY Award (BEST IN SHOW): RUNTHET.com, American Advertising Federation, March 2018, Tombras: For Farm Bureau Insurance, Tombras created RUN THE T, an interactive, retro, 8-bit-style video game, playable online and featuring the Farmer Charlie character and University of Tennessee Football. I contributed in-game written content.
ADDY Award: FIESTAMART.com, American Advertising Federation, March 2018, Tombras: For Fiesta Mart, a Latin-American grocery chain based in Texas, Tombras overhauled the site, and I contributed some limited strategic and content input.
ADDY Award: FREIGHTLINER.com/configurator, American Advertising Federation, March 2018, Tombras: For Freightliner, Tombras teams created the configurator, an interactive site feature designed to allow users to customize a new Freightliner Cascadia truck, at Freightliner.com. I contributed written content that appears in hotspots, describing various features, and elsewhere throughout the site.
ADDY Award: GATLINBURG.com, American Advertising Federation, March 2018, Tombras: For Gatlinburg, a popular tourism destination at the foothills of the Great Smoky Mountains National Park (the most-visited National Park in the US), Tombras overhauled the website. I contributed a wide variety of written content throughout the new site.
ADDY Award: GOBSN.com, American Advertising Federation, March 2018, Tombras: For Bioengineered Supplements & Nutrition, Inc. (BSN), Tombras created a commercial for a Manly Oatmeal Cookie Recipe, which I “acted” in.
ADDY Award: IPW.com, American Advertising Federation, March 2018, Tombras: For IPW, also known as the U.S. Travel Association’s leading international inbound travel trade show, Tombras overhauled a huge website. I contributed some strategic and organizational input.
ADDY Award: SUNTEX.com, American Advertising Federation, March 2018, Tombras: For Suntex Marinas, a chain of fresh- and salt-water marinas across the US and the Caribbean, Tombras overhauled the site. I contributed significant written content throughout.